Details of the Researcher

PHOTO

Li Ziying
Section
International Research Institute of Disaster Science
Job title
Specially Appointed Assistant Professor(Research)

Education 4

  • Tohoku University　Graduate School of International Cultural Studies　Division of International Cultural Studies

    2023/04 - Present

  • University of Zurich　Department of Psychology

    2025/02 - 2025/07

  • Tohoku University　Graduate School of International Cultural Studies　Division of International Cultural Studies

    2021/04 - 2023/03

  • Beijing Forestry University　School of Landscape Architecture　Landscape Gardening

    2015/09 - 2019/06

Professional Memberships 3

  • International Association of Applied Psychology (IAAP)

    2025/03 - Present

  • Eastern Asia Society for Transportation Studies

    2023/08 - Present

  • 都市計画学会

    2023/04 - Present

Research Interests 3

  • 環境心理学

  • 公共政策

  • 社会心理学

Research Areas 1

  • Humanities & social sciences / Social psychology / pro-social behavior; priming; social dilemma

Papers 6

  1. A Dual-Pathway Framework Linking Green Training and Employees’ Pro-Environmental Behavior: Evidence from a Chinese Energy Company

    Xiaotian Liu, Ziying Li, Mei Xie, Marino Bonaiuto

    Sustainability　2026/08/17

    DOI： 10.3390/su18168422 　

  2. Place identity and place dependence: two-fold roles of place attachment on domestic water saving Peer-reviewed

    Guolunan Yang, Ziying Li, Masahiro Sato

    Sustainability Science　2026/04/30

    Publisher: Springer Science and Business Media LLC

    DOI： 10.1007/s11625-026-01851-7 　

    ISSN： 1862-4065

    eISSN： 1862-4057

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    Abstract Place-based contexts play a significant role in addressing water-related issues. However, the effect of place attachment on domestic water saving remains fully underexplored. This study thereby aims to investigate the impact of place attachment on domestic water-saving intention by differentiating between its emotional and functional aspects, namely, place identity and place dependence, and incorporating them into a behavioral model based on the theory of planned behavior. The study analyzed approximately 400 permanent residents in Jinan City, North China, using a street survey. Estimation of the partial least squares structural equation model revealed that place identity and place dependence exert distinct impacts on domestic water-saving intention for the first time. While the former directly and indirectly exerts a positive influence by attitude, subjective norm, and perceived behavioral control, the latter exerts a negative direct effect and a positive indirect effect through subjective norm and perceived behavioral control. The findings imply that policies should promote collective memories of success and exhibit the city’s historic architecture and unique cold-spring utilization system to strengthen emotional bonds with local water environments through festival activities and educational campaigns. Moreover, to facilitate domestic water-saving intention, policymakers should influence residents’ attitudes, create a social atmosphere, and popularize water-saving skills through practical activities and water authority website.

  3. ナッジによる向社会的行動の促進 ―メタ分析を通した国内外の研究成果の統合― Peer-reviewed

    李 子贏

    国際文化研究（オンライン版）　31　149-162　2025/03/25

  4. Effects of recalling place memory on promoting cooperative behaviors in local communities Peer-reviewed

    Ziying Li, Toshiaki Aoki

    Journal of Community Psychology　53　(1)　2024/09/03

    Publisher: Wiley

    DOI： 10.1002/jcop.23149 　

    ISSN： 0090-4392

    eISSN： 1520-6629

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    Abstract Aims The present study aimed to develop a theoretical model that explores the influence of recalling place memory on cooperative behaviors in local communities. Methods Five hundred ninety‐five Japanese residents (mean age = 49.75 years) participated in an online survey, in which they received one of the three interventions: (1) positive memory; (2) neutral memory and (3) negative memory. Participants were instructed to recall their place memories within their living areas and provide ratings for their place attachment, emotional valence, perceived self‐interest, and willingness to engage in cooperative behaviors. Results The results revealed that individuals who recalled positive‐valenced place memories exhibited a higher willingness to engage in cooperative behaviors. Additionally, this study reveals the previously unreported mediating role of place attachment and perceived self‐interest in promoting cooperative behaviors. Conclusion The findings hold significance in elucidating the relationship between place memory and cooperative behaviors, offering novel insights for community management.

  5. Exploring the Effects of Place Memory on the Willingness to Stay in the Current Neighborhood Peer-reviewed

    Ziying LI, Siyi AN, Toshiaki AOKI

    Journal of the Eastern Asia Society for Transportation Studies　15　1453-1466　2024/06/20

    DOI： 10.11175/easts.15.1453 　

    ISSN： 1881-1124

  6. A study on Extracting Positive and Negative Place Characteristics through Residents’ Place Memories Peer-reviewed

    Ziying Li, Toshiaki Aoki

    Journal of the City Planning Institute of Japan　58　(3)　727-734　2023/10/25

    Publisher: The City Planning Institute of Japan

    DOI： 10.11361/journalcpij.58.727 　

    ISSN： 0916-0647

    eISSN： 2185-0593

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Presentations 4

  1. PROMOTING THE PURCHASE OF PRODUCTS STIGMATIZED BY CONTROVERSIAL FACILITIES THROUGH VISUAL STIMULI

    Ziying LI

    International Conference on Environmental Psychology 2025　2025/06/17

  2. Effects of Recalling Place Memory on Promoting Cooperative Behaviors in Local Communities

    李 子贏

    第68回土木計画学研究発表会・秋大会　2023/11/25

  3. A Study On Promotion Of Cooperative Behavior By Recalling Place Memory.

    The 5th World Planning Schools Congress and 16th Asian Planning Schools Association Congress　2022/08/31

  4. 場所の記憶の想起による協力行動の促進に関する研究

    李 子贏

    令和3年度土木学会東北支部技術研究発表会　2022/03/05